Courtesy Chevrolet, a Mirror of the History and Culture about the United States

Almost everyone in America knows that Chevrolet or Chevy, the car, plays a very important role in their daily life. That is to say all the Americans actually appreciate Chevrolet’s courtesy. Frankly, the Courtesy Chevrolet reflects some aspects about the country itself. To some degree, it is regarded just as a mirror of the history and culture about the United States.

Since 1909, it has got a long and proud history more than 100 years. General Motors Company (GM) was founded by William Durant in 1910. Because of having disagreement with some main shareholders, William Durant left the company and invited Louis Chevrolet, who was a race car driver and automotive engineer, to found the Chevrolet Motor Car Company together on November 3, 1911. Courtesy Chevrolet, this brand of a vehicle, adapted from Louis Chevrolet. Americans like to call it Chevy. The first Chevrolet, Classic Six, showed its face in 1912. And then the company had Chevrolet Fours in 1914. By 1918, this company began to make trucks. According to Wikipedia, Courtesy Chevrolet continuously succeeded during the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928. Great changes have happened to Chevrolet Motor Car Company since that time. The improvement was everywhere. For instance, Pioneer, Tahoe and Silverado won truck of the year awards in the" Motor Trend” magazine" and throughout the 1990s, Chevrolet company maintained the leading position of technology development and innovation of the truck, and has made many breakthroughs, such as the first to introduce more efficient and more economical VORTEC engine. Until now, Courtesy Chevrolet car has become a part of the American way of life. What it aims including innovation, commitment, quality and value will also develop fully in the future days.

On the one hand, Courtesy Chevrolet’s history was a mirror of the American way. On the other hand, its culture is also worth of mentioning. As we know, The Chevrolet brand is patterned in the bowknot with Chevrolet, the word itself. This brand has its symbolization of good taste, style and grace. Courtesy Chevrolet “golden bowknot" sign is formed and how, there has been a large number of guesses. The story behind perhaps will always be a mystery, but the romantic version of the story probably the most widely circulated story, connected with William Durant. The story tells that William Durant had a rest in a local hotel in France, found an interesting picture on the wall and thought it could be the sign of a car. Obviously, it was the sign at the end. No matter what the real story was like, Chevrolet the brand is successful. At present, it is on the list of sales ranked first in the United States. This brand has its own characteristics in the following: trustworthy, confident and wise, friendly and vibrant. Of course, Chevrolet has had their marketing campaigns, songs, taglines, and slogans all over the world with its courtesy. All these elements are so inspiring.

In a word, Courtesy Chevrolet has been a legend for many years. Our life is much more colorful with all the Courtesy Chevrolets. We will benefit not only from its history and culture but also from itself.