The Brand Culture of Chevrolet

The logo of chevrolet represents a butterfly which is Patterned. Chevrolet is the name of Louis Chevrolet, who is a swiss driver and engineer. It is a symbol of generous, style and grace. Chevrolet was set in 1991 by William Durant. He is also the founder of American General Corporation. He is a super salesman, a tireless operator and a self-made millionaire. Chevrolet General Motors as the largest group under the brand, by far the cumulative vehicle production, the Chevrolet can be considered the world‘s most successful automotive brands.

Chevrolet is a mirror of American history and culture, just like people mentione NBA, Hollywood, like the names of which are closely related with the United States. From 1909 to now, it has 100 years of history, owning a proud history and tradition that continues today. On november 3, in 1911, Chevrolet Motor Company was born. The first Chevrolet car - Classic Six – is available in Detroit in 1912. This is a five-passenger car which can travel. It even comes with a special kit. The disadvantage is that the price is too high, which is 2,150 dollars, only the rich who can afford it. Nevertheless, in 1912, Chevrolet still sold 2,999 Classic Six cars.
Chevrolet's international brand origin has passed nearly a hundred years. General Motors is the world's largest selling brand. Its market coverages are up to 70 countries, every 40 seconds, it can promote a new car which has reached the record. Chevrolet has a strong technical and marketing resources, its brand positioning is a popular credible international automobile brands. Chevrolet’s brand personality is: trustworthy, intelligent ,pragmatic,friendly and full of vitality.Through the time tunnel, we embarked on a Chevrolet Strip.
In the 90 years long history, Chevrolet has been continuously maintaining the world's most innovative car brand, and its’ business has covered from the U.S. expansion to the world. Chevrolet’s name has conveyed the shining spirit - innovation, commitment, quality and value. over the years,Chevrolet has passed the test of time.
The Chevrolet’s "gold bow tie" logo has much speculation. the story behind it may never be a mystery. The most romantic version of the story may be the most widespread view, and is related to William Durant .In 1908 when he was in a global travel, he discovered an interesting pattern on the wallpaper in a French hotel, he thought that this pattern can be used as car signs, so he tore off a corner of the wallpaper and show to his friends. Later, this interesting "gold bow tie" pattern is evolved into a popular symbol of the global Chevrolet cars. Of course, William Durant’s contribution of the Chevrolet brand's is far more than that, it was William Durant that changed the Chevrolet product’s original design concept, giving Chevrolet the new definition, making the Chevrolet a great success.
Today, Chevrolet's brand personality has been condensed into a cultural complex. Chevrolet’s legend adds endless color to lives of ordinary people of each age.